Why Affiliate Marketing Benefits Female Founded Companies
As the founder and CEO of All Inclusive Marketing, and as someone who has spent over two decades in the affiliate marketing industry, I want to share some insights into how affiliate marketing can...
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Affiliate Networks and Tracking Platforms, The Best of 2020. Part 8: Partnerize
In my exploration of the best affiliate networks and tracking platforms of 2020, we have looked at a variety of needs that brands need to consider when selecting the right technology partner to track...
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Attribution Today: What Advertisers Need to Know
Source: Adobe Attribution Studying 11 different advertisers in the retail sector, here are some common “how to” best practices around attribution tracking strategy and execution: Approaches: Last click...
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Why Impact Radius is Impacting Tracking
An integrated marketing suite. That’s what they are. They are an affiliate marketing platform, tag management system, media measurement tool, pay per call solution and much much more. Why is this...
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Performance Horizon Group Wins ‘Best New Entrant’ at 2012 Performance...
A few weeks ago I wrote a post called “What is ExactView Affiliate Management Tracking Technology?” that outlined the incredible new technology of Performance Horizon Group and how it might change how...
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